Xpeng
Film and photo production showing how an electric car from XPENG is used in different parts of everyday life – from family life and work to outdoor activities.
The assignment has consisted of producing a series of films that place the car in different everyday contexts. By working with clear scenarios, the car's functions and uses have been visualized without isolating it to a single lifestyle.
By dividing the production into family life, professional life and outdoor life, the material has been built to show breadth and flexibility. The films work both individually and together, and can be used in campaigns, social media and presentations.
A car for different life situations.
A scenario-based way to show usage
By working with clear scenarios, the car has been placed in contexts that reflect real-world use. The result is flexible film and visual material that shows how the same product works in different parts of life, without losing context or clarity.
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