Corporate film in Gothenburg – Complete guide for companies that want to succeed
What is a corporate film?
A corporate film is not about making something bigger than reality — quite the opposite. It is about showing what already exists, but in a way that feels clear, honest and visually well thought out. It can be a presentation of the business, a recruitment film, an insight into everyday life or a story about the company's journey. The purpose is always the same: to create trust and make it easier for the viewer to understand what the company actually stands for. When we work with corporate films at Göteborgfilm, we always start from just that — to reinforce what already exists.
Why do companies in Gothenburg invest in corporate films?
Gothenburg is a city where companies work closely with their customers — whether it's tech, industry, restaurants or real estate. Here, they want to show both what they do and why they do it, and film is one of the most direct ways to do that. At Göteborgfilm, we notice that companies use film to:
• show competence and everyday life in a more vivid way than text and still images
• get more engagement on social media
• build a brand through a visual story
• make complex services understandable
• show the people behind the business
And then we have the environments: the harbor, the avenue, the forest, the industry, the archipelago — Gothenburg is made for film.
What types of corporate films are there?
Needs vary, but the most common films we make in Gothenburg are:
• Company presentations – identity, values and the overall picture.
• Recruitment films – culture, work environment and people.
• Product and service videos – clear explanations and visual examples.
• Event films – everything from trade fairs to internal days.
• Customer case – when the results speak for themselves.
• Social media videos – short, clear and adapted to the format.
At Göteborgfilm, every production is about finding the core of the story — no film should try to do everything. Clear purposes make films better.
How does the process work?
A good corporate film starts long before the camera is on. When we work at Göteborgfilm, the process is always calm, simple and structured — nothing excessive, nothing unnecessary. A well-developed brand strategy is crucial if you want to create a strong and recognizable brand identity.
1. Preliminary work and idea
Here we come to what the film should say and to whom. The most important questions are:
• What should the viewer feel?
• What is the main message?
• Where will the film be published?
Once this is done, the rest becomes both easier and more efficient. For us at Göteborgfilm, this is always the basis for a clear and efficient production.
2. Script and planning
We don't write novels. A clear running schedule, a scene list or a simple storyboard is enough. This is where we decide:
• places
• participating
• logistics
• times
• visual expression
This is also where Göteborgfilm sets the tone for the entire production — good planning is almost always the difference between “okay” and “spot on”.
3. Recording
When we film, the focus is always on reality — as it actually looks. We work with light, sound and stability without disrupting the business. We film in environments that feel natural: workshop, office, restaurant, forest, coast or industrial area. For Göteborgfilm, filming is about letting the business be the protagonist, not the production.
4. Cutting and post-processing
Here we set the rhythm, the feeling and the colors. We work with:
• clip and narration pace
• color correction and grading
• music and sound
• graphics and text
• export for the right platforms (16:9, 9:16, square)
It is in the editing that the film finds its expression, and at Göteborgfilm we place great importance on ensuring that each film feels consistent, clean and adapted to its context.
5. Delivery and publication
A film should work everywhere. That's why we always deliver multiple versions — web, social media, silent version with subtitles and event/trade fair if needed. Göteborgfilm ensures that each delivery is adapted to how the film will actually be used.
How much does a corporate film cost?
The price is determined by the scope. A simple film with half a day of filming costs one thing — a larger production with several days, drones and more advanced lighting costs another. The important thing is not to film expensively or cheaply, but to film smartly and put the energy where it makes the biggest difference. At Göteborgfilm, we always start from what is actually needed for the film to be clear and sustainable over time.
How long should a corporate film be?
It all depends on where it will be displayed:
• social media: 10–30 sec
• websites: 30–90 sec
• fairs/events: 30–120 sec.
• presentation film: up to 2 minutes
The length should always follow the viewer's attention — never the production company's preferences, and that's something we at Göteborgfilm consistently work towards.
Common mistakes companies make
From experience, we see the same mistakes over and over again:
• too much content
• too many scenes
• unclear target group
• everything is squeezed into one day of filming
• too little B-roll
A clear film dares to remove what is not needed. This is also something Göteborgfilm often helps companies with — scaling down and focusing on the core.
Checklist before ordering a corporate film
✔ What is the purpose?
✔ Who is the target audience?
✔ What feeling should the film have?
✔ Where will the film be shown?
✔ What is most important to include?
✔ Which people should participate?
✔ Which environments work best?
✔ What films inspire us?
The clearer the answers here, the better the end result — and the easier the process will be when you work with Göteborgfilm.
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Summary
A corporate film is one of the most effective ways to communicate — especially in a city like Gothenburg where the variety of environments, industries and people creates perfect raw material. When the process is well thought out and the pace is leisurely, the result is a film that lasts, that is felt and that continues to work long after it is published. That is exactly what Göteborgfilm strives for in every production.