Video production in Gothenburg – Process, planning and costs
How does video production work?
Video production is basically the same process as corporate and commercial films — but more flexible. It's about capturing what exists, without disrupting the business. For Göteborgfilm, this means working close to reality and letting the environment guide the expression.
1. Planning and structure
We start with the question: what should the film say?
From there we plan for:
• the right environment
• correct moment
• the right people
• correct times
• the right pace
Video production is not about “filming a lot”, but about filming the right things. It is a principle that guides all the productions we do at Göteborgfilm.
2. Recording
Here, the work is completely adapted to your reality. We move quietly and efficiently, work with lighting that suits the environment and capture details, movements and overall images that together build the feeling. At Göteborgfilm, filming is about getting into the business without being noticed — and letting the real thing drive the film.
3. Mowing
Everything ends up in the clip:
• rhythm
• tonality
• color and light
• graphics and text
• versions for different platforms
Editing determines how clear the film will be — whether it's an internal film, instructional material or something for social media. For Göteborgfilm, editing is always where the story takes shape.
4. Delivery and format
Video production is almost always delivered in multiple versions:
• main film
• short clips for social media
• silent versions with subtitles
• format for web and internal use
It's the versions that create flexibility — not the actual shooting day. Göteborgfilm therefore ensures that every delivery works in all channels where the film will be used.
How much does video production cost?
The cost depends mainly on three things:
• how much to film
• how many versions to deliver
• how much mowing work is required
A simple recording with clear elements costs one thing — a longer day with many environments, interviews and multiple deliveries costs another. At Göteborgfilm, we always start from the scope and how the material will be used over time.
When is video production the right choice?
• when you need ongoing material for multiple channels
• when you want to document processes and working methods
• when you need to explain something that is difficult to describe in text
• when you want to build a library for future campaigns or recruitment
Video production is the most flexible format — and the one that yields the most material over time. That's why many companies in Gothenburg choose Göteborgfilm when they want to build long-term visual content.
Common mistakes companies make
• unclear goals with the material
• too many ideas at once
• too little time for B-roll
• no plan for versions
• everything is filmed at the wrong time (e.g. too dark, too stressful, wrong environment)
Here, Göteborgfilm often helps companies prioritize the right elements and keep the process clear. Small choices make a big difference.
Checklist before recording
✔ What is the main purpose?
✔ What will the film be used for?
✔ Which versions are needed?
✔ What elements are most important to include?
✔ Which people should participate?
✔ What times work best?
✔ Are the right environments available?
The clearer this is, the smoother the production will be — and the easier the collaboration with Göteborgfilm will be.
Summary
Video production is about capturing reality in a way that feels organized, clear, and visually secure. With the right process, brand strategy , and the right adaptation to environment and content, the result is films that work in everyday life — not just at launch.
That is the core of how Göteborgfilm works with video production for companies in Gothenburg.
What is meant by video production?
Video production is the collective work behind a film — from idea and structure to recording, lighting, sound, details, editing and delivery. It's not about large teams or large productions, but about producing a film that is pure in its expression and clear in its message. Video production is a craft where structure, calm and good planning make all the difference, and that's exactly how we work at Göteborgfilm.
Why do companies in Gothenburg hire us for video production?
Gothenburg companies use moving material to explain products, show work processes, lift people, document environments or create material for campaigns and social media.
At Göteborgfilm, we particularly notice that video production is in demand when companies want to:
• create content that feels professional and well thought out
• show how something works in practice
• convey a clearer story than images and text can provide
• build a library of materials for ongoing communication
• increase the quality of the company's visual expression
And because everything from harbor environments to offices, restaurants, industry and nature is close at hand, Gothenburg is one of Sweden's most rewarding cities to film in.
What types of video production do companies do the most?
It varies, but some formats recur:
• Instructional and functional videos – clear explanations for customers or staff.
• Environmental films – atmosphere, rhythm and feeling from the workplace.
• Interviews – calm, direct and personal elements.
• Promotional materials – shorter clips for social media.
• Production documentation – industry, processes and flows.
Video production is the broadest format — but that's precisely why it needs to be clearly managed. For Göteborgfilm, it's about keeping the process simple and finding the visual expression that best reflects each business.