Michael John World Class
Film and photo production connected to Michael John's competition entry within World Class, focusing on craft, technique and presentation in international bartending.
The assignment consisted of producing film and photography for Michael John's participation in World Class, where each entry places high demands on precision, tempo and visual expression. The material is designed to serve as competition material in an international contest.
The production has had a clear focus on craft and method. By following the work behind the drinks, the films have been built around process, technique and presentation, rather than the finished result.
Craftsmanship under competitive conditions.
Competition production at an international level
The material shows how film and photography can be used as a precise tool in a competition context, where every detail counts. By focusing on process, technique and execution, a visual basis has been created that reflects the demands and level of international bartending.
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