Elon
Film and photo production that highlights Elon's stores, environments and staff, with a focus on local expressions and the stores' unique character.
The work with Elon has focused on showing the identity of the stores through actual environments and people. Through film and photography, the stores have been documented as places, rather than generic sales spaces, with a clear local anchoring.
Each production is tailored to the respective store and location. By working with different expressions for different cities, the material has been built to function both locally and within Elon's larger context.
The store, the people and the whole thing.
Stores with their own identity
By working closely with each store, Elon's operations have been visualized in a way that highlights the local without losing sight of the whole. The film and photo material shows how the store, staff and environment work together to create recognition and presence on site.
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